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EFFORTLESS SALES EXPANSION

We designed our fractional sales model to give you speed, flexibility, and full transparency, without long hiring cycles or risky commitments.

Here’s how we work together to drive results.

More output, better output - better value

A First Light Sales Squad delivers more sales activity, and higher quality output, than a single full-time hire, often at the same or lower cost.

Instead of five days from one seller, you get a multi-role team executing seven days a week across outreach, qualification, and closing.

We maximise efficiency through an ABM framework that keeps the BDR focused on pipeline generation and the AE focused on deal progression.

Every squad is shaped to your strategy, designed to generate qualified meetings and enterprise conversations that move your revenue line.

flexibility to scale and adapt

Whether you’re entering a new market, restructuring, or scaling regionally, First Light gives you the agility to shift without delay or headcount risk.

  • Need fast traction? Add BDR capacity.

  • Gaining momentum? Shift toward AE coverage.

  • Working through partners? Bring in a channel specialist.
     

We assemble the right mix for your motion, and you can scale it up, rebalance, or pause it entirely without the friction of traditional hiring.
 

Compared to building a local team from scratch, the time to impact is faster, and the cost structure is leaner. The result is more focused sales execution, with none of the usual drag.

Deep Enterprise Experience

If you want to win enterprise deals in APAC, you will need to target the region’s largest accounts or offer a focused proposition for a specific industry vertical.

 

We know the big accounts, the key influencers, and the rhythm of complex deal cycles.

We’ve sold into these organisations before (or we know someone who has).

We stay across the signals that matter, including industry news, recent legislation, earnings reports, politics, and executive movements.

We understand the big consultancies and major tech firms. We know which projects failed, who took the blame, and where change is likely to happen next.


We know who is hiring, who is restructuring, and how to time your approach.

First Light Horizon ABM

Many companies either lack a sales framework or work with disjointed processes. First Light Horizon ABM brings structure by aligning outreach and enterprise sales into one seamless, execution-first system. We combine proven models; ABM, LAMP, MEDDPICC, with lean, stage-based pipeline management tailored for APAC growth.

 

The result:

  •  Smarter buyer experiences

  •  Better account coverage

  • More predictable, high-value pipelines

 

We unify strategy, data, and execution so your sales efforts move faster, together.

Granular, real-time visibility

Every call is a signal. At First Light, we don’t just track meetings; we tag, analyse, and surface what the market really thinks.

 

You’ll get weekly insights that go far beyond CRM snapshots. Our model delivers live, actionable data across your pipeline,

built to inform strategy, not add clutter.

Planning Deliverables Your GTM motion starts with shared clarity.

Typical documentation includes:

  • Squad Operations Guide – how the squad runs, reports, and integrates with your internal team

  • Go-To-Market Plan – detailed roadmap aligned to your product, audience, and regional priorities

  • Key Account / industry Plans – structured account blueprints covering your top 20–50 targets

  • Opportunity Win Plans – strategic pursuit plans with stakeholder mapping and competitive positioning

  • Win/Loss Reviews – evidence-based reviews to refine strategy and messaging over time

Performance Reporting We track everything. You’ll receive:

 

  • Outreach Reports – daily and weekly summaries of outbound activity, response rates, and touches

  • Campaign Reports – insights across integrated paid, social, and partner campaigns

  • Team Activity Reports – how your fractional team is spending its time and where the effort is going

  • Pipeline Reports – by stage, segment, geography, and rep

  • Meeting Reports – who we spoke to, what we heard, and next actions

result

1:1 ABM Execution You’ll get 1:1 Account-Based Marketing (ABM) for your chosen accounts, with:

  • Full-Funnel Orchestration – outbound, paid, social, and partner campaigns working in concert

  • Hyper-Personalisation – content and outreach tailored by region, vertical, and role

  • Live Dashboards – real-time view of sales performance, updated automatically

  • Narrative Reporting – human insight layered over the data to drive smarter decisions
     

Do you get this from your sales team today? Can you log in right now and see which accounts are progressing, which reps are performing, and what’s holding back your revenue?


With First Light, that clarity isn’t an aspiration, it’s built into the service.

culture and sales dna

In a small, high output team, there’s nowhere to hide. We keep the squad focused on your KPIs, not buried in internal meetings or caught up in company politics. Our team stays motivated by  career progression, learning and development across client projects, not repetitive tasks in a static system.

We don’t get pulled into product dogma or internal distractions. We stay outward looking, focused on what matters in enterprise sales: decision makers, funding, outreach, customer pain, business cases, competitors, and the forces driving change.

For growing companies, building the right sales culture, and spreading it across regions, is tough. And for sellers working alone in a new market, the job can be isolating and ineffective. We bring urgency, focus, and momentum to your regional effort so it delivers meaningful growth.

What makes it different?

No hiring risk
We’re operational in days, not months
Full control
You own the data and the relationship
regional reach
Deploy across APAC and scale beyond when ready
Transparent reporting
Weekly insights, live dashboards, zero surprises
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