About Us

First Light was founded to help global and local technology companies accelerate enterprise sales in Asia Pacific, without the cost and delay of building a full in-country team too early.

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The concept was shaped more than two decades ago, when our partners began supporting international software vendors entering the Australian market. Since then, we have led go-to-market strategies and closed complex enterprise deals across Australia, Singapore, Hong Kong, Thailand, India, and the UK.

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We work across the full spectrum of enterprise technology. That includes application software, infrastructure devices and services, sold both directly and through channel partners and VARs.

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Our leadership team has held senior regional roles in both start-ups and global firms.

We have led verticals and regional expansions, scaled teams to $200 million in revenue, and personally closed enterprise deals worth up to $15 million.

Our experience spans industries including financial services, government, energy, FMCG, and telecommunications.

 

We’ve distilled those lessons into a sales model that works for this region.

 

The First Light Fractional Sales Squad combines proven methodology, data, and experienced operators to deliver real commercial outcomes: more meetings, faster pipelines, and better qualified deals.

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Whether you're testing market fit or scaling with intent, First Light delivers senior enterprise capability without the fixed cost or ramp time of a permanent team.