About Us

First Light was founded to help global and local technology companies accelerate enterprise sales in the Asia Pacific region, without the overhead and risk of building a full in-country team too soon.

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The idea took shape more than 20 years ago, when our partners began supporting international software vendors as they entered the Australian market. Since then, we have led regional go to market strategies and complex sales across Australia, Singapore, Hong Kong, Thailand, India, and the UK.

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Our leadership team have led startups, industry verticals, regional expansions, scaleups, led teams up to 200 million dollars and  individually closed enterprise deals up to 15 million dollars for some of the world’s best known software and consulting brands.

Their experience spans industries including financial services, government, energy, FMCG, and telecommunications.

 

We have taken the lessons from decades of frontline experience in enterprise sales and built a fractional sales squad model tailored to the region.

 

Combining proven sales methodologies with modern tools and data, our team delivers real commercial outcomes: more meetings, faster pipelines, and better qualified deals.

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Whether you are testing market fit or scaling with intent, First Light brings experienced operators and enterprise process into your regional motion, without the drag of permanent headcount.