Real growth. Real outcomes.
Our clients come to us with bold goals: expanding into new markets, building revenue fast, or de-risking their sales model. Here’s how it works in the real world.
Customer Stories Overview
A Global Banking Software Leader Turned to First Light for Regional Insight and Pipeline Growth
A $120B NASDAQ-listed banking technology provider engaged First Light to support the APAC rollout of a next-generation platform for existing customers. Their global product team needed on-the-ground intelligence: Were legacy users in the region ready to upgrade?
Although the client had a large internal sales and customer success operation, they brought in First Light as an external partner to run a focused, senior-led campaign across Asia Pacific.
Over six months, we:
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Orchestrated meetings and tailored demos with key accounts
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Coordinated executive visits to the region
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Hosted curated dinner events with C-level stakeholders
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Generated a qualified pipeline worth tens of millions in net new TCV
This project demonstrates how First Light accelerates customer engagement and drives real commercial outcomes, even within large and established sales organisations.
“We worked with a $120bn Nasdaq listed banking software provider who wanted to offer a new platform to their existing customers. The Global Product management team wanted to meet with customers of their legacy product in APAC and understand their interest in upgrading to the new version.
Despite having extensive sales and customer success teams in place globally, they chose to engage us as an external sales consultant on this project.
Over 6 months we arranged a sales campaign leading to remote meetings and presentations, executive visits to region, hosting dinner events and a qualified pipeline of tens of millions of dollars in net new TCV.”
“When Salmon UK wanted to launch their embedded SaaS insurance platform in the Australian market they engaged us to test the market before committing to opening an office in region.
We built a target list of local insurers and ran a structured campaign to generate meetings for Salmon UK execs to attend in person and remotely as well as investigating partnerships and competitive analysis.
We prepared a board paper on the opportunities in the market and continued to nurture and progress the leads until a decision was made to enter.”
"We worked with a European Private Equity backed fintech in the wealth advisory space with around 200 employees as it expanded globally.
Target market; Wealth Managers, Private Banking and UHNW Family Office.
We established a sales office around a small team in Australia, built a list and ran campaigns to their target market, established key partnerships (with Data providers and big 4 consultancy) established a physical office and signed their first Australian clients"
